Trade-Up Challenge: Don’t Let Your Old Ride Steal the Spotlight

Goodbye, jalopy. Hello, showstopper!

Don’t Let Your Old Clunker Steal the Spotlight!

Admit it, Alberta: Your car’s seen better days. The dings, the dents, the suspicious squeak every time you brake… It’s time to say goodbye and upgrade to something that’ll make your neighbours jealous. Welcome to the Prime Auto Calgary Trade-Up Challenge – the sale that turns yesterday’s jalopy into tomorrow’s showstopper.

Why Trade-Up Now?

  1. Your Old Car’s Value is Depreciating Fast.
    • Every kilometer you drive is money out of your pocket. Let us beat last year’s trade-in values this month only!
  2. Mystery Gift Boxes Packed with Value.
    • Winter tires? A full year of free oil changes? Who knows what you’ll score in your prize box? One thing’s for sure: it’s worth upgrading for.
  3. Exclusive Trade-Up Wall of Fame.
    • Be featured on our social media with your brand-new ride. Your old car’s farewell photo might just win our weekly spotlight prize.

How It Works:

  1. Bring in your current ride for appraisal.
  2. Claim your guaranteed trade-in value.
  3. Pick your next dream car from our unbeatable inventory.
  4. Pop open your Mystery Gift Box for an extra reward!

Alberta’s Best Inventory:

From SUVs with AWD for those snowy mountain drives to sleek sedans ready for city commutes, we’ve got the wheels you need to tackle Alberta’s terrain.

Take the Challenge Today!

Trade in your old car before it’s too late. Visit us at Prime Auto Calgary or call [your number here] to book your trade-in appointment. Your new ride (and mystery gift) is waiting. Let’s drive into 2025 with style and savings!

Hit the button below to start your Trade-Up Challenge!

[TRADE UP NOW]


Concepts (Choose One):

  1. Turn yesterday’s clunker into tomorrow’s head-turner. Bring in your current vehicle for appraisal, and we’ll offer a guaranteed trade-in value PLUS a mystery gift box filled with exciting rewards.
  2. Revolutionize your ride and reclaim the spotlight. Say goodbye to outdated wheels and upgrade to a car that matches your ambitions for 2025.

Executions (Choose One):

  1. Mystery Gift Box: Customers receive a surprise reward with each trade-in, including winter tires, extended warranties, or service packages. Social Media “Wall of Fame”: Celebrate each trade-in and new purchase with a customer spotlight on Prime Auto Calgary’s social channels.
  2. Guaranteed Trade-In Value: Beat last year’s estimates and maximize your car’s value. Interactive Trade-Up Tool: Allow customers to calculate their trade-in value online and get instant quotes to drive showroom visits.